8-week online fellowship

Finding product-market fit in edtech

With Matt Walton CPO and EdTech product coach

Build the mindset, toolkit and network you need to create a successful learning product.

Puzzel pieces

Self-paced learning

Work at your own pace through concepts, methods and case studies.

Live workshops

Join a small cohort for online workshops to apply concepts to your product.


Establish connections with a supportive cohort for peer mentoring & discussion.


Includes one 1-hour coaching session with Matt to get tailored product advice.

Featuring casestudies from


This learning fellowship expects you to commit around 4-5 hours per week. It is on your schedule with the exception of the live workshops - these are interactive and therefore not available on demand.

Next cohort: 13 March 2024

  • 8 weeks

  • 2-3 hours self-paced learning p/w

  • 7 x 105min live workshops every Wed

  • 30 min weekly peer mentoring intros

  • 1 x 60min coaching session with Matt

“This has been really crucial in helping me level up in a product role. I cannot recommend this highly enough to push you into your next role. Thank you for an inspiring, challenging and brilliant fellowship.”

Rachel Haak

Director of Learning Experience, Sales Impact Academy

"I had an absolute blast on the Finding-Product Market Fit Fellowship! Matt Walton has put together an absolute cracker of a course that I would highly recommend to anyone working in ed-tech."

Christophe Walder

Senior Product Manager, Teach A Man To Fish

"What a joy and comprehensive learning journey it was to join the Finding Product-Market Fit In EdTech fellowship.So many great tools to leverage and resources to explore, as well as a great bunch of humans to learn from and share experiences with!"

Marion Trigodet

Head of Learning & Community, Tomorrow University

"I would highly recommend the course to anyone building or growing a new product. The course felt like it was structured by a learning expert, with a great blend of learning methods. I am and will continue returning to the course content regularly."

Bertie O'Brien

Senior Product Manager, MyTutor

"Thanks to this fellowship I now have a super clear understanding of my target customer. The journey Matt's created opened my eyes wide to the growth potential of my business unit, and to my own role as a sort-of-product-manager within it. He's warm, super-transparent and very effective."

Ian Ellard

Head of V&A Academy, Victoria and Albert Museum

“An invigorating 8-week fellowship with a dynamic cohort of EdTech leaders, innovators, and impact entrepreneurs! Along with an abundance of valuable resources, the programme expanded my perspective and helped me consolidate my product knowledge.”

Linyun Qiu

Product Manager, Multiverse

Learning experience

Work through a playbook of concepts, methods and case studies and join a small intimate cohort every week to explore them and work out how to apply it to your product.

Fellowship overview

What will we cover?

Each week there will be self-paced learning and activities, followed by a workshop to work through concepts and apply methods with your peers.

Week 1

What is product-market fit in EdTech?

We set the scene by exploring what product-market fit is and the unique challenges and opportunities in EdTech.
Get clear about your goals, define your product and market and meet your peers.

Week 2


  • Understand the role of vision and find your unique perspective

  • Define and communicate a tangible product vision

  • Formulate your product (market-fit) strategy

  • Methods: Visiontype, Vision Sprint, Good Strategy/Bad Strategy

  • Cases: SanaLabs

Week 3


  • Find the product for your users (not users for your product)

  • Conduct continuous product discovery and user research

  • Validate your riskiest assumptions

  • Methods: Jobs To Be Done, Opportunity Solution Tree, Minimum Viable Tests, No/lo code, Design Sprint

  • Cases: Springboard, Multiverse, RaspberryPi

Week 4

Consolidation and catchup

No workshop

Week 5


  • Understand the complexity of measuring in edtech

  • Measure the metrics that matter at each stage

  • Spot the signs of Product-Market Fit

  • Methods: PMF survey, North Star metric, Metrics You Can Move, John Danner’s Scorecard

  • Cases: Trilogy, Busuu

Week 6


  • Focus on retention and sustainable growth

  • Find product-channel fit

  • Harness emotion and behaviour

  • Methods: Hooked, Hand/Heart/Mind, The Flywheel, Community

  • Cases: Kahoot!, StudySmarter, Blinkist

Week 7


  • Understand when to monetise and your value narrative

  • Match your model to your channels, users and motivation

  • Find the right pricing model

  • Methods: Business model canvas, Channel-model fit, Value-metric pricing, Van Westerdorp pricing model

  • Cases: BridgeU

Week 8

Reflection and Mini Capstone

We’ll finish by bringing it all together with a mini capstone: a 5-minute lightening reflection from each participant.

About you

For product people and product-minded founders in EdTech startups and scale ups.

  • A founder looking for some structure and support to help you build your product

  • Someone in a product role in an EdTech startup looking for support and a playbook

  • A product manager, moving into education

  • An educator, moving into product management

  • A product person in a edtech scale-up needing to explore new markets

Your guide

Matt Walton

Matt is an edtech coach and advisor and works with edtech startups, scale ups and universities.
He was founding Chief Product Officer at FutureLearn, one of Europe’s biggest edtech platforms partnering with hundreds of universities, growing it to 14m learners and securing over £50m in investment.
He recently was fractional CPO at LIS, a new start up university and learned his product craft at the BBC.

standard price


Expense the cost with your employer.
Group discounts available.

Self-funded & non-profit


Discounted rate for those funding their own development and non-profits.

Find out more

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