8-Week Online Programme

Finding
Product-Market Fit in EdTech

Build the mindset, toolkit and network you need to create a successful learning product.

With Matt Walton, CPO and EdTech coach

Still places in June’s cohort. Applications close 17 May!

  • Weekly workshops

    Join a small cohort for online workshops to apply concepts to your product.

  • Self-paced learning

    Work at your own pace through concepts, methods and case studies.

  • Network

    Establish connections with a supportive cohort for peer mentoring & discussion.

  • Coaching

    Includes one 1-hour coaching session with Matt to get tailored product advice.

Including case studies from

Commitment

This learning fellowship expects you to commit around 4-5 hours per week. It is on your schedule with the exception of the live workshops - these are interactive and therefore not available on demand.

Next cohort starts w/b 3 June

  • 8 Weeks

  • 2-3 hours learning p/w

  • 7 x 105min live workshops

  • 30 min weekly peer intros

  • 1 x 60min coaching with Matt

  • “This has been really crucial in helping me level up in a product role. I cannot recommend this highly enough to push you into your next role. Thank you for an inspiring, challenging and brilliant fellowship.”

    Rachel Haak,
    Director of Learning,
    Sales Impact Academy

  • “Thanks to this fellowship I now have a super clear understanding of my target customer. The journey Matt's created opened my eyes wide to the growth potential of my business unit, and to my own role as a sort-of-product-manager within it. He's warm, super-transparent and very effective."

    Ian Ellard
    Head Online Academy,
    The V&A

  • “An invigorating 8-week fellowship with a dynamic cohort of EdTech leaders, innovators, and impact entrepreneurs! Along with an abundance of valuable resources, the programme expanded my perspective and helped me consolidate my product knowledge.””

    Linyun Qiu
    Senior Product Manager,
    OneDay

  • “I would highly recommend the course to anyone building or growing a new product. The course felt like it was structured by a learning expert, with a great blend of learning methods. I am and will continue returning to the course content regularly.”

    Bertie O'Brien
    Senior Product Manager,
    MyTutor

  • “I had an absolute blast on the Finding-Product Market Fit Fellowship! Matt Walton has put together an absolute cracker of a course that I would highly recommend to anyone working in ed-tech.”

    Christopher Walder
    Senior Product Manager,
    Teach A Man To Fish

  • “What a joy and comprehensive learning journey it was to join the Finding Product-Market Fit In EdTech fellowship. So many great tools to leverage and resources to explore, as well as a great bunch of humans to learn from and share experiences with!”

    Marion Trigoet
    Head of Learning & Community,
    Tomorrow University

What we’ll cover

Each week there will be self-paced learning and activities, followed by a workshop to work through concepts and apply methods with your peers.

Week 1
What is product-market fit in EdTech?

We set the scene by exploring what product-market fit is and the unique challenges and opportunities in EdTech.
Get clear about your goals, define your product and market and meet your peers.

Week 2
Vision

  • Understand the role of vision and find your unique perspective

  • Define and communicate a tangible product vision

  • Formulate your product (market-fit) strategy

    Methods: Visiontype, Vision Sprint, Good Strategy/Bad Strategy

    Cases: SanaLabs

Week 3
Discover

  • Find the product for your users (not users for your product)

  • Conduct continuous product discovery and user research

  • Validate your riskiest assumptions

    Methods: Jobs To Be Done, Opportunity Solution Tree, Minimum Viable Tests, No/lo code, Design Sprint

    Cases: Springboard, Multiverse, RaspberryPi

Week 4
Consolidation and catch up

No workshop

Week 5
Measure

  • Understand the complexity of measuring in edtech

  • Measure the metrics that matter at each stage

  • Spot the signs of Product-Market Fit

    Methods: PMF survey, North Star metric, Metrics You Can Move, John Danner’s Scorecard

    Cases: Trilogy, Busuu, Abwaab

Week 6
Grow

  • Focus on retention and sustainable growth

  • Find product-channel fit

  • Harness emotion and behaviour

    Methods: Hooked, Hand/Heart/Mind, The Flywheel, Community

    Cases: Kahoot!, StudySmarter, Blinkist

Week 7
Sell

  • Understand when to monetise and your value narrative

  • Match your model to your channels, users and motivation

  • Find the right pricing model

    Methods: Business model canvas, Channel-model fit, Value-metric pricing, Van Westerdorp pricing model

    Cases: BridgeU, OpenClassrooms

We’ll finish by bringing it all together with a mini capstone: a 5-minute lightening reflection from each participant.

Week 8: Mini Capstone

About you

For product people and product-minded founders in EdTech startups and scale ups.

  • EdTech startup leaders

  • Changemakers in established organisations

  • A product manager, moving into education

  • An learning designer or educator, moving into product

Your guide

Matt Walton

Matt is an edtech coach and advisor and works with edtech startups, scale ups and universities.

He was founding Chief Product Officer at FutureLearn, one of Europe’s biggest edtech platforms partnering with hundreds of universities, growing it to 14m learners and securing over £50m in investment.

He recently was fractional CPO at LIS, a new start up university and learned his product craft at the BBC.

Standard

£1,495

Expense the cost with your employer.
Group discounts available.

Includes 1 year access to EdTech Fellowship

Self-funded/non profit

£995

Discounted rate for those funding their own development, non-profits and bootstraped early stage.

Includes 1 year access to EdTech Fellowship

For teams

Interested in a private cohort for your team?